Reimagining Your Pricing

Audria Richmond®:

Welcome back to reimagining your business with Audria Richmond. And in this part, we're gonna be talking about reimagining your pricing. Alright? I know pricing is a big deal. A lot of the times, we don't know what to charge.

Audria Richmond®:

If we're charging, should we charge a lot? Should we charge a little? And it's one of those things that's very, very hard for a lot of entrepreneurs. But I'm gonna make it a little simple before we dive into the questions. Your pricing should reflect a lot of things.

Audria Richmond®:

So the first thing it should reflect is your experience, your education, your results around the thing that you say you're doing. If a lot of the times people struggle with pricing because they're like, they don't really have experience with the thing that they're trying to sell. And that's really one of the reasons why it's hard for a lot of people to charge accordingly because they don't have a lot of experience. But if you do have experience, meaning you've been to school or you took a certification or you have alert a certain level of education or maybe you learn how to do something on your own and you got really, really good at it. Right?

Audria Richmond®:

Whatever it is, your pricing should be reflected based on your experience, your results, your education, but you should also consider your customer service. How fast are you going to deliver on what you say you're selling? Another thing to think about as it relates to your pricing is, do you make enough to be able to hire someone? Right? I think a lot of the times when people are thinking about their pricing, they don't really think about the fact that they need to hire people or run, you know, pay for different softwares or tools.

Audria Richmond®:

So hopefully, the the questions that we ask you will get you going from a pricing perspective so you can reimagine your pricing and really own the price that you have. Right? Like, I want you to own your pricing. Alright? So let's get into the questions.

Audria Richmond®:

How do you feel about your current pricing? What fears do you have when it comes to your pricing? Do your pricing reflect your brilliance? Are you cheaper or more expensive than your competitors? If you are cheaper or more expensive than your competitors, how does that make you feel?

Audria Richmond®:

If I told you to triple your rates, how would that make you feel? Does your pricing allow you to hire a team and or higher support when you need it? Based on the lifestyle that you desire, does your pricing reflect the lifestyle that you desire? Because if you wanna travel the world, as we all know, travel is not expense it is not, cheap. It's pretty pricey.

Audria Richmond®:

Right? Depending on where you're going. You wanna make sure you are in alignment with your pricing as it relates to your lifestyle. Right? Like, if you wanna live in LA versus living in Memphis, you know, those are two ends of the spectrum when we talk about money.

Audria Richmond®:

So you need to be clear around your pricing and make sure that you factored in a lot of different things like taxes, you know, people, resources, tools, software, marketing, all of those things need to be factored in when you're thinking about your pricing. And the last question I have for you is, what date are you going to revisit or reevaluate your pricing? I hope you enjoyed this section. And if you want to continue this conversation, come and request to join us inside of our uncloned community at unclonedot group. That's uncloned dot group.

Audria Richmond®:

And I cannot wait to see the insight, the clarity, and the revelations that you have. Can't wait to see you in the next section.

Creators and Guests

Audria Richmond®
Producer
Audria Richmond®
Audria Consults, Coach and Advise CEOs & Their Marketing Teams on How to Launch Game-Changing Marketing Campaigns and Build Profitable UnCloned® Brands
Reimagining Your Pricing